BRAND POSITIONING & BRANDING STRATEGY
Our 7 Step Process
- To Determine how your BRAND is currently positioning itself
- To identify your direct competitors
- To understand how each competitor is positioning their BRAND
- To compare your positioning to your competitors and identify your uniqueness
- Develop a distinct and value-based positioning IDEA
- Craft a unique BRAND positioning statement (Declaration that communicates your BRANDS unique value)
- Test the efficacy of your BRAND positioning statement
MARKET SEGMENTATION & BRAND DISTRIBUTION
Our 4 Step Process
- Objective setting: Set segmentation Objectives and goals
- Identify Customer segments through Research Design
- Develop segmentation strategy. Select target segment...
- Execute Go-To-Market Plan
Re-BRANDING /BRAND Transformation
A Step by Step approach
- Start With the Business Reason. ...
- Research Your Firm and Your Target Clients. ...
- Use Positioning and Messaging to Capture Your Brand Strategy. ...
- Build Your Brand Identity. ...
- Build Your Website and Online Presence. ...
- Marketing Collateral. ...
- Brand Building Plan.
Merits of Re-Branding/Brand Transformation
- Reduce client and/or employee attrition
- Expand or enter new geo or vertical markets
- Correct negative product or service impressions
- Launch or spin out a new product, line of business, or company
- Protect from changing economic or governmental pressures
- Update the brand to penetrate larger or more sophisticated client tiers
BRANDING Collaterals
Launch campaigns for Corporates & Non-profits