BRAND POSITIONING & BRANDING STRATEGY

Our 7 Step Process

1. To Determine how your BRAND is currently positioning itself
2. To identify your direct competitors
3. To understand how each competitor is positioning their BRAND
4. To compare your positioning to your competitors and identify your uniqueness
5. Develop a distinct and value-based positioning IDEA
6. Craft a unique BRAND positioning statement (Declaration that communicates your BRANDS unique value)
7. Test the efficacy of your BRAND positioning statement

MARKET SEGMENTATION & BRAND DISTRIBUTION

Our 4 Step Process

1. Objective setting: Set segmentation Objectives and goals
2. Identify Customer segments through Research Design
3. Develop segmentation strategy. Select target segment...
4. Execute Go-To-Market Plan

Re-BRANDING /BRAND Transformation

A Step by Step approach

1. Start With the Business Reason. ...
2. Research Your Firm and Your Target Clients. ...
3. Use Positioning and Messaging to Capture Your Brand Strategy. ...
4. Build Your Brand Identity. ...
5. Build Your Website and Online Presence. ...
6. Marketing Collateral. ...
7. Brand Building Plan.

 

 

Merits of Re-Branding/Brand Transformation

1. Reduce client and/or employee attrition
2. Expand or enter new geo or vertical markets
3. Correct negative product or service impressions
4. Launch or spin out a new product, line of business, or company
5. Protect from changing economic or governmental pressures
6. Update the brand to penetrate larger or more sophisticated client tiers

BRANDING Collaterals